Combine the performance of retail media with the reach of programmatic advertising.

Kroger's suite of programmatic media solutions enable brands to be more effective with their digital marketing campaigns. In a cookieless world, advertisers can now reach relevant Kroger audiences using their own DSP of choice and optimize performance against in-store and online sales.

KPM makes programmatic buying easier while offering brands and agencies unmatched flexibility, speed, and control of their campaigns. Whether your desired outcome is awareness, trial, or sales, our programmatic media solutions provide the scale and high-performance audiences to achieve your campaign goals.