Creative Specs and Policy Documents
Success starts here – everything you need, all in one place
Specs
Policies
Terms and Conditions
Guides
Boosted Products
Boost digital product tiles higher up within relevant search results and within several homepage areas of the site, encouraging online basket building and purchases. Contact your Account Manager for more information.
Brand Shops
Custom landing pages on Kroger.com are your always-on marketing hub to convert sales.
Campaign Pages
Set your brand up for success with Campaign Pages
Display Advertising
Reach high-value prospects across the open web and connect them to Kroger commerce.
Email Modules
Leverage high engagement rates of weekly Kroger emails to promote brand-specific content, offers or promotions as part of the larger, multi-subject email.
Influencer
Macro and Micro Influencers on Instagram, Sponsored Blogs, Influencer Events & Retreats, and Influencer Video Series are all available to connect with your audience where they organically consume content. Contact your Account Manager for more information.
Direct Connect
Direct Connect unleashes the power of first-party retail data in a way that safeguards our customers' information—and proves more effective for brands.
Meta
Engage with targeted Kroger customers through exclusive targeting capability on the world’s largest social platform.
Native
Paid media where the ad experience follows the natural form and function of the user experience in which it is placed, making customers more likely to engage with branded content.
Online Video
Reach your most valuable prospects in a high-impact format and activate them to purchase.
Pandora
Have an intimate conversation with targeted shoppers in-between the songs they love.
Pinterest
Reach and connect with 17 million targetable Kroger consumers looking for inspiration on Pinterest and activate them to purchase.
Push Notifications
Short form messaging sent from the Kroger app to drive customers to engage with brand’s message/CTA through the Kroger app.
Single Subject Emails
Communicate 1:1 with targeted customers and tailor the creative to represent the brand’s message while leveraging Kroger’s equity and industry leading open rates.
Snapchat
Reach unique, valuable and highly-engaged audiences. Combine the power of Kroger Precision Marketing's first-party shopper data with Snap's immersive ad formats to drive meaningful impact for your business
Targeted Digital Coupons
Build coupon redemption among specific shopper-behavior segments within the web, mobile and app digital coupon experience.
Targeted Onsite Ads