The FMCG Guys: Jenny Holleran, Director, Media - Kroger Precision Marketing: US Grocery Retail Media

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In this episode, we get a perspective of what’s going on in Retail Media at the other side of the Atlantic with from Kroger, one of the US’ leading Grocery propositions. In this conversation, which was recorded in person at this year’s Retail Media Summit UK in London, we go over the fast evolution of Retail over the last 10 years, how FMCGs (or CPGs in the US) are getting great data from retailers and, ultimately, what makes Kroger different as a Retailer and Retail Media Network.

Topics Covered:

• Kroger’s positioning in the US market and their unique approach to Retail Media
• How they are helping their CPG partners bridge the gap with consumers
• In-store: a big area of opportunity
• Key differences between the US and the UK