Maximize Campaign Efficiency with Smarter Bidding and Budgeting Tools

When it comes to optimizing ad performance, sometimes having more visibility can make the biggest difference.

Enter the Bid and Budget Recommender tools—designed to take the guesswork out of your bid and budget allocations in the Kroger Ad Platform (KAP). These new features will help you uncover missed opportunities and drive better budget efficiencies.

Smarter bidding with Bid Recommender

Ad bidding has always been a delicate balance of competitiveness and efficiency. Too high, and you risk wasting ad spend. Too low, and you miss out on key opportunities. That’s where Bid Recommender comes in, offering data-driven bid suggestions that help you stay competitive while maximizing Return on Ad Spend (ROAS).

Here’s what makes the Bid Recommender so effective:

• Bid Performance Ranges: After 48 hours of your ad group going live, you’ll receive detailed performance estimates that help you understand how each bid adjustment is impacting your campaign.
• Customized Bid Suggestions: Gone are the days of guesswork. Bid Recommender offers five bid options, along with your current bid, ranked from lowest to highest. This helps you choose the best bid that balances competitiveness and sales potential. These suggestions update every 24 hours, ensuring your bids stay aligned with shifting conditions in your campaigns.
• Simple Implementation: Applying the recommended bid is as easy as clicking “Apply.” This means less time spent tinkering with settings and more time seeing results.

The outcome? More precise bidding decisions that balance competitiveness with cost efficiency, helping you win more auctions and drive incremental sales.

Discover untapped potential with Budget Recommender

Getting the most out of your budget across multiple ad groups can be tricky, especially if you’re trying to optimize for daily ad spend and exposure. Budget Recommender helps uncover missed opportunities in onsite advertising by providing tailored, data-driven suggestions.

How it works:

• Data-Backed Recommendations: The tool analyzes live campaign performance, UPCs, and other factors to suggest budgets that will help keep your ad groups active throughout the day. This ensures that your ad spend is being allocated effectively, without overspending.
• Flexible Scenarios: With just a few clicks, you can explore different budget options and see how each one affects your campaign’s performance estimates. These estimates refresh every 24 hours, so you always have up-to-date information.
• Optimized Budget Tiers: You’ll be presented with “Good,” “Better,” and “Best” budget options, allowing you to choose the level of investment that aligns with your campaign goals.

This feature makes it easier to ensure you’re spending the right amount to achieve the best possible results—no more over- or under-budgeting.

What these features mean for you

Together, Bid and Budget Recommender help simplify complex campaign management in the Kroger Ad Platform. With automated, data-backed insights, you can focus on strategy and creativity, rather than getting bogged down by manual adjustments.

KAP’s new tools are designed to make your life easier and your campaigns more effective. Whether you’re aiming to improve sales or stretch your ad budget further, these features are here to help you hit those targets with minimal effort.

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Ready to Take the Guesswork Out of Campaign Management?

Contact us today to see how these tools can optimize your Kroger Ad Platform campaigns.