KPM Data Science Leader Selected for AdMonsters Dream Team

Excellence takes effort—especially when you’re forging the next generation of media. The retailers who rise to the top are using their resources and talent to deliver against high standards for a media operation.

Kroger Precision Marketing has become known for setting new standards in ad operations and revenue optimization. As a result, AdMonsters selected Pooja Singh, KPM’s director of data science, to join its inaugural Dream Team – a powerhouse of leaders shaping the media industry’s future.

For the first time, AdMonsters is recognizing the top trailblazers who are driving innovation, pushing boundaries, and making waves in the world of ad ops.

Pooja Singh has been an innovator in the integration and development of cutting-edge tools that have transformed how KPM applies data for decision-making. Her novel approach combines technical proficiency with strategic foresight, allowing KPM to convert raw data into actionable insights that drive impactful business outcomes.

Singh's leadership in data science is evident through her management of complex datasets and advanced analytics. Her work has directly influenced strategic decisions and client results, showcasing her ability to derive meaningful insights that make a difference.

Under her leadership, KPM has seen the deployment of innovative tools for team collaboration and advanced project management systems. These tools have significantly improved operational efficiency and project delivery timelines. Additionally, Singh has been instrumental in developing essential dashboards and systems that streamline operations and enhance the accessibility, accuracy, and speed of our analytics delivery.

The AdMonsters Dream Team will be recognized at Publisher Forum Boston, August 4-6, including participation in roundtables, in-depth conversations, and networking with fellow publishers.

“Pooja Singh's selection for the AdMonsters Dream Team 2024 is a testament to her outstanding contributions and leadership in the data science field,” said Anthony Kilii, KPM’s VP of data science. “Her innovative spirit, strategic acumen, and dedication to excellence have not only elevated KPM’s data science capabilities but also set new standards in the industry.”

See the full list of honorees at AdMonsters Dream Team 2024.