The Kroger Ad Platform

Create, manage, and optimize onsite campaigns with ease

The Kroger Ad Platform is your all-in-one self-service tool designed to boost your brand's visibility on Kroger’s eCommerce sites and apps. Build impactful onsite search and display campaigns with customizable features, select relevant audiences, and measure real results— all with minimal effort.

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What you can do with the
Kroger Ad Platform

Build Your Campaigns

Easily create Product Listing Ads and Targeted Onsite Display Ads tailored to your brand. Whether you want to increase product discovery or drive sales, you have the power to design ads that fit your goals.

Choose Your Audience

Reach the right people using purchase-based insights. By analyzing shopping behaviors, you’ll connect with ideal audiences — turning browsing into buying.

Optimize in Real Time

Maximize your ad performance with the Keyword Bid Modifier within our second-price auction system. Our real-time dashboards provide instant reporting so you can adjust bids, budgets, and placements on the fly.

Manage Your Budget

Keep full control over your spending. Set custom dates, bids, and budgets to ensure your campaign delivers exactly what you need, without overspending.

Simplify Campaign Management

Take the guesswork out of bid and budget allocations with tailored, data-driven suggestions. Our Bid and Budget Recommender tools will help you uncover missed opportunities and drive better budget efficiencies.

Get the Results That Matter

Track meaningful metrics such as sales lift and household penetration—not just clicks. Our platform provides detailed, real-time reporting so you can see the true impact of your campaigns.

Get Started Today

We combine data science with real-time sales dashboards, empowering brands to optimize campaigns towards outcomes that matter most: sales and growth. With millions of loyal shoppers visiting Kroger’s digital properties, you’ll always be where it counts most.

Sign Up for Kroger Ad Platform Onboarding
Now available to all advertisers. Join the access list today!

Platform Integrations

For easy activation with other advertising activity, the Kroger Ad Platform is integrated with popular ad management software.

Pacvue

Pacvue is a commerce acceleration platform that integrates retail media, commerce management, and measurement. Their platform drives incrementality, profitability, and market share for brands, transforming insights into actionable recommendations. Supported by a global team of experts, Pacvue serves over 70,000 brands and agencies across the world.

Skai

Skai is an omnichannel advertising platform that allows brands and agencies to execute data-driven campaigns across walled garden media. It enables media leaders and activation teams to achieve impactful results through AI-powered tools for decision-making, activation, and optimization.