Meet us at Groceryshop

Monday, October 7, 2024
Mandalay Bay Convention Center
SURF F
1:00 PM - 1:45PM PT

Brands shouldn’t need to choose between branding or performance. The walls between brand-building and sales-activation aren’t as clear as they used to be. Sales growth can happen anywhere. Innovative brands are measuring real business outcomes across all audiences and channels.

Special Guest Moderator: Sri Rajagopalan, The CPG Guys

Panelist:

Inessa Peck, Global Business Group – Retail, CPG & grocery
Meta

MK Woltz, Director, Media Connections
Danone

Jenny Holleran, Group Director
Kroger Precision Marketing

Tuesday, October 8, 2024
Mandalay Bay Convention Center
SURF F
10:30 AM - 11:15 AM PT

Forget the trope that ecommerce ads only reach existing buyers. A spark of inspiration can happen anywhere. Brands are using purchase insights to seed relevant messages in the times and places which matter most. Learn how the new age of connected commerce is changing how media is planned and activated.

Special Guest Moderator: Sri Rajagopalan, The CPG Guys

Panelist:

Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing
Henkel

Melissa Burdick, Co-Founder & President
Pacvue

Barbara Connors, Vice President Strategy & Acceleration
84.51°