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Monday, June 17: Session Highlights

In Partnership with WPP / GroupM

Brands compete in product categories that are more stratified than ever. Shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. Learn how precision audience segments and addressable media have become critical to unlock new growth.

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Cheap Impressions ​Aren’t Cheap

10:00 AM – 10:30 AM
The cheap CPM debate is in full swing. Low-cost impressions are burning cash and burning carbon. Nobody wants low-quality inventory, but the pressure for cost efficiency is real. Brands and agencies are paving a new way forward – and proving that what is good for the planet can also be good for business.

Brian O'Kelley, Co-founder and CEO
Scope3

Jeffrey Bustos, VP, Measurement and Addressability & Data
IAB

Rich Astley, Chief Product Officer
Choreograph

Cara Pratt, SVP
Kroger Precision Marketing

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You Are What You Buy

11:00 AM – 11:30 AM
Grocery shopping – the food we put on our tables - is a rich cultural signal. Our shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. Today, brands and agencies are using these signals to fuel deeper connections with audiences.

Kevin Dunn, VP Retail and CPG
Liveramp

Nancy Hall, CEO, North America
Mindshare

Cara Pratt, SVP
Kroger Precision Marketing

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Creating the Happiest Place in CTV

12:00 PM – 12:30 PM
Disney is at the forefront of the streaming TV revolution with platforms and content people love. Brands and agencies are embracing the full potential of CTV with audience-first planning processes. Learn how precision audience segments and high-quality TV experiences are unlocking new growth for brands.

Dana McGraw, SVP of Data Measurement Science
Disney

Diana Haussling, Chief Marketing Officer, NA
Colgate Palmolive

Alison Karp, Client President,
Wavemaker

Cara Pratt, SVP
Kroger Precision Marketing

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