Wednesday, June 19: Session Highlights
New consumers are the lifeblood of brands. But understanding the incremental impact of media investments is impossible without trusted bridges. Discover how leading media platforms are working with Kroger to measure the true results.
Investing for Incremental Growth
10:00AM - 10:30AM
New consumers sustain brands. The new age of accountability isn’t just for performance advertising. Marketers need every ad impression to chase after incremental growth. Discover how brands and agencies are using retail insights to identify and optimize towards new households and more sales.
Mike Brunick, SVP Head of Commerce
Yahoo
Kelly Metz, Chief Investment Officer
OMD
Cara Pratt, SVP
Kroger Precision Marketing
All Advertising is Performant
11:00AM - 11:30AM
Every media channel plays a different role. But the walls between brand-building and sales-activation aren’t as clear as they used to be. Sales can happen anywhere. Innovative brands and agencies are measuring real business outcomes across audiences and channels.
Alicia LeBeouf, Retail Head of Industry
Meta
John Terrana, Chief Media Officer
VaynerMedia
Meghan Johnson, Head of Consumer Experience & Media
Mondelēz International
Cara Pratt, SVP
Kroger Precision Marketing
Quality Counts. So, Count Quality.
12:00AM - 12:30AM
In a world of made-for-advertising websites, brands should be skeptical of ad inventory. Pioneering agencies and brands are finding meaningful correlations between price, quality and business outcomes. More meaningful measurements and incentives can shape a better digital ecosystem.
Mark Zagorski, CEO
DoubleVerify
Chrissie Hanson, CEO
OMD
Cara Pratt, SVP
Kroger Precision Marketing
