Tuesday, June 18: Session Highlights
In Partnership with Publicis
Retail purchase signals are a powerful new lever for brand growth. But to activate, brands need partners willing to build trusted bridges between platforms. Learn about the latest innovative partnerships in retail media which are driving the future of interoperability.
The Bridges Between the Gardens
10:00 AM – 10:30 AM
Consumer trust is difficult to earn and easy to lose. Brands, agencies, and retailers seek to guard that trust while still creating meaningful and seamless experiences. Discover the new bridges between addressable platforms which are building the future of trusted media and commerce.
Leo O’Connor, SVP Advertising
Paramount
Megan Jones, Chief Media Officer
Digitas
Kelly Kavanagh, Senior Director of Integrated Marketing and Media
Haleon
Cara Pratt, SVP
Kroger Precision Marketing
From Inspiration to Activation
11:00 AM – 11:30 AM
A spark of inspiration can happen anywhere. Brands are seeding relevant messages in the times and places which matter most - but the connection to commerce is crucial to win the moment. Learn how the new age of connected commerce is changing how media is planned and activated.
Carrie Sweeney, VP Retail
Pinterest
Colleen Hotchkiss, President, Growth Practices
Zenith
Cara Pratt, SVP
Kroger Precision Marketing
Fresh for Everyone Everywhere All at Once
12:00 PM – 12:30 PM
Retail media isn’t a channel. It is a deep well of knowledge about consumer lifestyles and habits. But retail insights will never reach full potential within the walls of commerce websites alone. Brands and agencies need interoperable mechanisms and platforms to deploy the insights anywhere.
Ben Sylvan, VP Data Partnerships
The Trade Desk
Julie Bowerman, Chief Marketing Officer
Kellanova
Christa Klausner, SVP, Media Commerce Lead
Digitas
Cara Pratt, SVP
Kroger Precision Marketing
