Get a Fresh Perspective
Kroger at Cannes Lion 2025
Consumers are changing quickly. Brands need a fresh view of the perceptions, loyalties and habits that influence growth. Discover how Kroger is applying our portfolio of data-fueled solutions to build enduring emotional connections.
We’ll be at Cannes Lions to connect with brands and partners from across the globe. Complete the form to let us know if we’ll see you there!
Meet the Kroger Team at Cannes Lions
Our Special Guest: Chef Fabio Viviani
Chef Fabio Viviani is a renowned Italian-American culinary personality, entrepreneur, and author. Born in Florence, Italy, he began working in the food industry at a young age and, by 27, owned multiple restaurants and nightclubs in Florence. In 2005, he moved to California, where he opened his first U.S.-based restaurants, including Café Firenze and Firenze Osteria.
Viviani gained national fame as a contestant on Bravo's "Top Chef" seasons 5 and 8, earning the "Fan Favorite" title. He has since expanded his hospitality ventures across the U.S., partnering with DineAmic Hospitality to launch establishments like Siena Tavern and Bar Siena in Chicago. His brand has also extended into airports, casinos, and hotels, with notable partnerships with Hilton's Curio Collection.
Viviani is a best-selling author of cookbooks such as "Fabio’s Italian Kitchen" and hosts the popular online cooking show "Fabio's Kitchen."
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About Kroger Precision Marketing 84.51°
Kroger Precision Marketing (KPM) by 84.51° is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store.
About 84.51°
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
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