Success starts here

Increase the effectiveness of your campaigns with objective-based designs that create a seamless customer experience.
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Personalize through 84.51°

Kroger and 84.51° have partnered to form a new retail media endeavor that helps brands develop, nurture and embrace customer-driven relationships. We work with CPG partners to activate direct customer targeting, execute communication plans and measure campaign impact.

Partnership is key

At the core of success is a collaboration between Kroger, 84.51° and your company to develop and measure targeted campaigns.

How we work together:

1

Planning

84.51° will work with your brand teams to align on campaign objectives, scope and design.

2

Targeting

84.51° analyzes purchase behavior to deliver relevant content and offers to verified Kroger shoppers.

3

Execution

Suppliers provide brand assets, content or digital media creative based on our specs and templates. Then we implement campaigns alongside trusted media partners, including Kroger Media Services.

4

Measurement

84.51° provides post-campaign measurement across channels by matching exposure data to in-store purchases.

Create co-branded digital media

Download digital media guidelines to co-brand your ad with Kroger and reach customers on Kroger.com or across the web.

Co-branded Digital
Media Style Guide

Design digital media ads that link your brand to Kroger brand equity. Creative is submitted to 84.51° for approval once campaigns are planned.

Landing Page
Creative Style Guide

Drive co-branded digital media to branded coupon pages or microsites that live on Kroger.com. Creative is submitted to 84.51° for approval once campaigns are planned.

Targeted Email
Module Style Guide

Incorporate your brand message into Kroger weekly emails. Creative is submitted to 84.51° for approval once emails are planned.

Let's work together

Connect with 84.51° and take your campaigns to the next level.

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