Success starts here

Increase the effectiveness of your campaigns with objective-based designs that create a seamless customer experience.
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Personalize through 84.51°

Kroger and 84.51° have partnered to form a new retail media endeavor that helps brands develop, nurture and embrace customer-driven relationships. We work with CPG partners to activate direct customer targeting, execute communication plans and measure campaign impact.

Partnership is key

At the core of success is a collaboration between Kroger, 84.51° and your company to develop and measure targeted campaigns.

How we work together:

1

Planning

84.51° will work with your brand teams to align on campaign objectives, scope and design.

2

Targeting

84.51° analyzes purchase behavior to deliver relevant content and offers to verified Kroger shoppers.

3

Execution

Suppliers provide brand assets, content or digital media creative based on our specs and templates. Then we implement campaigns alongside trusted media partners, including Kroger Media Services.

4

Measurement

84.51° provides post-campaign measurement across channels by matching exposure data to in-store purchases.

See what our partners are saying

  • “[These capabilities enable us] to engage with our shoppers with personalized content through Kroger’s digital ecosystem. This is a great opportunity for us to measure and identify key areas to win in the marketplace.”
    - Shopper Marketing Manager
    DanoneWave
  • “We now have even more precise tools to help us effectively engage with consumers in a strategically vital channel at one of our most valued partners.”
    - E-commerce Account Manager
    Nestlé
  • “The ability to personalize the message and the shopping experience for Kroger shoppers aligns with their customer-first strategy, ensuring the highest returns on our digital media and an ability to emotionally connect with the shopper.”
    - Senior Director Shopper Marketing
    Kellogg Company
  • “Leveraging 84.51 data & KPM has allowed our team to face this daunting task head on, [and] it has allowed our team to take in store plans and optimize that experience online...and get maniacally focused on e-commerce.”
    - Director of E-Commerce/Marketing
    PepsiCo

Create co-branded solutions

Download digital media guidelines to co-brand your ad with Kroger and reach customers on Kroger.com or across the web.

  • Co-branded
    Digital Media

    Design digital media ads that link your brand to Kroger brand equity. Creative is submitted to 84.51° for approval once campaigns are planned.

  • Landing Page
    Creative

    Drive co-branded digital media to branded coupon pages or microsites that live on Kroger.com. Creative is submitted to 84.51° for approval once campaigns are planned.

  • Targeted Email
    Module

    Incorporate your brand message into Kroger weekly emails. Creative is submitted to 84.51° for approval once emails are planned.

  • Hero Spots
    and Ad Blocks

    Deliver your message to Kroger customers on Kroger.com. Creative is submitted to 84.51° for approval once campaigns are planned.

Let's work together

Connect with 84.51° and take your campaigns to the next level.

Contact us