Personalize through 84.51°Kroger and 84.51° have partnered to form a new retail media endeavor that helps brands develop, nurture and embrace customer-driven relationships. We work with CPG partners to activate direct customer targeting, execute communication plans and measure campaign impact.
Partnership is keyAt the core of success is a collaboration between Kroger, 84.51° and your company to develop and measure targeted campaigns.
How we work together:
84.51° will work with your brand teams to align on campaign objectives, scope and design.
84.51° analyzes purchase behavior to deliver relevant content and offers to verified Kroger shoppers.
Suppliers provide brand assets, content or digital media creative based on our specs and templates. Then we implement campaigns alongside trusted media partners, including Kroger Media Services.
84.51° provides post-campaign measurement across channels by matching exposure data to in-store purchases.
Create co-branded digital media
Download digital media guidelines to co-brand your ad with Kroger and reach customers on Kroger.com or across the web.