Our Solutions84.51° dives headfirst into Kroger's customer-first strategy by providing you with precise, targeted communications that reward shoppers and drive incremental purchases.
Engage with Kroger customers in three new ways:
Advertising on Kroger channels
Advertising across the web
Find solutions based on your objectives
Below are a few success stories that will give you an idea of how you can leverage our cross-channel marketing expertise to design, execute and measure success.
Launching a new productWith 84.51° targeting science, we can create the perfect program to meet your objectives for launching new products, sharing big news or expanding distributions of current products.
Horizon case study: Word-of-mouth marketing drives new product trial for HORIZON with a 3x return on investment
BackgroundHorizon released a new product called Good & Go! A healthy snack for families on-the-go, Horizon wanted to find Kroger households to try the product and share their experience on social media.
SolutionWe used the MyMagazine Sharing Network to target Kroger parent influencers to try Good & Go! Influencers were encouraged to share their opinions on social media, and share the coupons with friends to drive additional purchases.
ResultsWe delivered a 3-to-1 ROI in earned impressions across social channels, like Facebook, Instagram and Twitter. That’s what we call Socialized Snacking!
Driving long-term growthWhether generating awareness, driving brand loyalty or investing in test and learn, Kroger and 84.51° work across channels to engage customers pre-store, in-store and post-purchase. We know steady, relevant communication is key to increasing household penetration, store visits and sales.
Kellogg’s case study: Cross-channel marketing improves uplift by 118%
BackgroundKellogg’s partnered with us to build a multi-year, cross-channel campaign to keep Special K brands on top of changing shopper trends and build brand loyalty long term.
SolutionBuilding on year-one learning, we pinpointed the strongest performing households, coordinated consistent messaging across channels, and extended measurement to a 6-month post-period to quantify the longer-term impact of the campaign.
ResultsHouseholds exposed to three communications channels delivered 12x more uplift than one. After the extended measurement period, we improved uplift by 118%!
Increasing household penetrationEngage more Kroger households in your next campaign and build your brand by leveraging 84.51° targeting science to drive penetration with the right households.
Snack brand case study: Promo amplification for in-store event drives 6% uplift in household penetration with top performing targeting strategies
BackgroundA snack brand wanted to amplify a hot price point with a digital media solution to drive customers in-store for the promotion.
SolutionWe paired 84.51° targeting science with other targeting strategies like geographic, demographic and modeled audiences, to reach verified Kroger households.
Results84.51° purchase-based targeting segments drove 94% of brand sales uplift (6% total), despite representing 22% of campaign impressions, resulting in the highest ROI across all targeting strategies.
Amplifying a promotion or eventKroger and 84.51° work across channels to drive traffic in-store for national brand events and promotions, increasing visits and units sold per household.
Simple Truth® case study: Digital Media and Targeted Direct Mail amplify in-store sales lift up to 103%
BackgroundKroger’s own Simple Truth® brand expanded its portfolio into the Baby and Household Needs categories and wanted to support them alongside an annual in-store event.
SolutionBased on previous campaign learnings, we paired direct mail with digital media to drive customers in-store for the promotion, targeting current brand buyers and Baby and Household Needs category buyers.
ResultsHousehold penetration increased by 32% for Baby and 98% for Household Needs. Layering channels drove additional uplift for Baby, and total sales uplift of 22%. Household Needs sales uplift was 103%.
How we measure success
Measurement begins with an overall evaluation of campaign performance, from the point of inspiration to the point of purchase. Performance is evaluated by quantifying the impact of incremental sales among households exposed to our ads.
We connect exposure data to sales data over time to learn how households behaved before, during and after the campaign.
We are the only measurement partner who can accurately attribute media exposures to in-store sales at Kroger, ensuring that your media spend is optimized to grow your business.
We measure at the household level, providing you with the best understanding of performance and ensuring insightful recommendations for future campaigns.
Let’s work together
Create personalized experiences with customers who shop at the third largest retailer and grow measurable value for your brand.Contact us